Today, people care more about your content than about your credentials. Having an MBA or roster of large clients is less important, for instance, than being a subject matter expert.
Most of us blog or have at least thought about doing it. But, we’re plagued with: what do I write about?
10 tips for content creation:
- Develop a library of keywords, topics and angles your customers want to know more about. Think of this as the subject matter you want to be known for, like “gluten free diet” for a nutritionist , “DUI” for a criminal defense attorney or “taglines” for a copywriter. Create this list and reference it often for guidance on what to write.
- Look at frequently or recently asked questions from your clients. Look at your outgoing email for ideas. You’ve already taken the time to craft a reply. Turn this into a useful blog post.
- Look for something topical and in the news right now. Set up Google News Alerts to get email notification of all relevant news and blog posts. This will keep you constantly informed and will stimulate ideas. Share your take on the topic or introduce it in a unique way and then link to the news article or blog post.
- Share your expert opinion on something controversial. Your unique perspective reinforces your role as a subject matter expert and will likely generate discussion and re-posts.
- Use seasonal events and observances as a hook. There’s a day or month for everything! One of my clients just created a very clever video using Abe Lincoln’s birthday as her anchor. A great use of a bank holiday.
- Interview other people, especially if their expertise dovetails nicely with yours
- Did you just read a great book that relates to your business? Do a quick book review.
- Do a customer profile, highlighting how you’ve helped them
- Do a brief how-to on something, laying out simple, yet specific, steps your readers can act on right away
- Provide tips on something like “10 tips for creating effective blog content”
Start with a plan! Think about what your customers want that you’re particularly good at providing. Think about what subject matter you want to dominate. Create this list, as described in Tip #1 above, and use it to develop a plan for what you’ll write and when. Your posts don’t need to be long. They just need to be interesting, informative and/or entertaining in a way that moves your business forward.