Share Your Expertise

Wouldn’t it be great if we could get media coverage and establish ourselves as industry experts, with very little effort?

Well, you can, with Help a Reporter Out (HARO).

HARO is a free, web-based service that brings together journalists and news sources.  News sources are experts, like each of us (because we’re all expert at something, right?)

Despite what we’ve been led to believe, news makers need us. Journalists on deadline are hungry for information. When they need something specific, many of them post a query on HARO.

The NYT, ABC News, the Huffington post and nearly 30,000 media outlets have quoted HARO sources in their stories.

To become a news source, go to www.helpareporter.com and register. It’s free and really easy. Once you’ve done this, you’ll receive email from HARO twice a day with a list of journalists’ queries. The queries are organized by topic like Business & Finance, Lifestyle & Fitness, High Tech, etc.

All you do is scan the queries to see if any apply to you. If they do, read the summary, click the email link and reply directly to the journalist. It’s that easy.

Here are a couple of examples. I sent this query to an outstanding career coach I know:

“…I am looking 
to speak with career, financial and HR experts about whether 
there are certain instances when following your bliss is a bad
 idea.”

And this one to my favorite interior designer and architect for an international design magazine.

“Seeking new projects demonstrating modern, innovative use of
 architecture and interior design, with an emphasis on the
 relationship of colors.”

Every day, I’m presented with PR opportunities for myself, my clients and colleagues. Put your expertise to work. It’s easy and it’s free!